4 maj 2014

“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.”

- Howard Schultz
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2 kommentarer :

  1. Jeffrey P.05 maj, 2014

    Very good quote Alexander, thanks!

    SvaraRadera
  2. Peter M.19 maj, 2014

    Howard S. is so right! Aunthenticity is a very important ingredient when it comes to creating a strong brand. Thanks Alexander for the quote!

    SvaraRadera

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