IS YOUR ONLINE STRATEGY COHERENT WITH YOUR “OFFLINE” STRATEGY?
I hope so! Coherence in strategy between your overall “offline” business strategy and your online strategy has always been important, but in my view have become even more important today, since stakeholders (customers, employees, suppliers, investors) are more sensitive to incoherence in corporate mission, strategy, brand value and product benefits. Coherence in strategy, within or outside your organization (the market), is one of the most important issues you can deal with to move you company a step forward and to attract and keep customers and employees. An online strategy that is not coherent with your overall strategy could prevent your company from achieving a powerful synergy between the online and offline strategy.
Hi! Great subject Alex, thanks.
SvaraRaderaI agree, very interesting subject and well put. I hope the management team in our organization have seen this post. Thanks.
SvaraRaderaHi, I'm glad you brought up this very important subject, it has become even more important these days when digital strategies are so important for the survival of a business. Thanks!
SvaraRadera