IS YOUR BUSINESS DIGITAL BY CHANCE?
According
to several surveys, fifty percent of randomly chosen companies have no clear
and defined digital strategy. And only one third has integrated its digital
strategy into the general marketing strategy. These figures raise many
questions, and perhaps the most important of them are: How does it look like in
your organization? Do you have a clear and defined digital strategy? And is it
integrated into the overall strategy?
If your answer to these questions is yes, then congratulation! You are one step ahead of the majority of your competitors. However, if your answers is no, then I hope that you and your organization get started immediately and develop a digital strategy that is integrated into the overall strategy. Otherwise there is a risk that your business is drifting around randomly on the Web’s relentless digital ocean, and you will end up in the shadows of the competitors that are working more consciously and integrated with their digital strategies.
If your answer to these questions is yes, then congratulation! You are one step ahead of the majority of your competitors. However, if your answers is no, then I hope that you and your organization get started immediately and develop a digital strategy that is integrated into the overall strategy. Otherwise there is a risk that your business is drifting around randomly on the Web’s relentless digital ocean, and you will end up in the shadows of the competitors that are working more consciously and integrated with their digital strategies.
Suprised that so many companies/managers neglect to put emphasis on digital strategies. Wonder why? Thanks Alex for sharing this info!
SvaraRaderaI thinks it has to do with the lack of understanding how digital channels work. Great post Alex, thanks!
SvaraRaderaI fully agree that it has to do with the lack of understanding and managing digital projects and channels. But I think it's changing now, slowly but at least in the right direction. Alex, thanks for an interesting post and a great blog!
Radera