THE BUSINESS TRIBE

CONTENT MARKETING OR SEO - IT IS EASIER TO CHOOSE THAN IT MAY SEEM

If you’re confused where to allocate your marketing dollars between content marketing and search engine optimization (SEO), then you’re not alone. There is a lot of buzz out there that you should choose between content or SEO if you want to succeed in the digital marketing race. In my opinion there is no battle between the two strategies at all, as the matter of fact they complement each other in a very good way. 

The only long term strategy is to deliver great content that engage and create value to your market and customers, and SEO will help in that sense that it will make it easier for your customers to discover and visit your digital channels. You may have implemented the fiercest SEO strategy on earth, but if you do not have any valuable content, then you are doomed to fail. I am not saying that you should not put any effort on SEO if your content is not what it should be, not at all. SEO is important and will always be as long as your audience use search engines. You may have the best content on earth, but if your website doesn't rank high on search engines, then you will not attract potential customers.

If you have to choose between the two strategies/tactics or if you have a tight marketing budget, as many managers and companies, then there is a very simple way to determine where to allocate the bulk of it by finding out wish of the two strategies result in the highest ROI for your digital channels or campaigns. Since higher ROI in most cases mean that you have succeeded to attract the right visitors, and your visitors are more engaged and getting higher value, resulting in actions.